Penny For Your Shots Podcast

Why Being Yourself Is Good for Business with Deanna Dolecki & Ashley Ruggeri

Listen to our feature on the Penny For Your Shots Podcast.

Overview

There is a point when trying to look professional can start working against us.

We smooth every edge. We rewrite the post one more time. We wait until the idea sounds smarter, the graphic looks better, or the plan feels more complete. We become so focused on making the business look polished that we remove the personality that would have helped someone connect with it.

I understand why we do it.... Our businesses matter to us. We want people to take us seriously, so we assume everything needs to look serious.

But serious and trustworthy are not the same thing.

In my conversation with Deanna Dolecki and Ashley Ruggeri, we talked about how much easier it is to connect with a business when you can see the real people behind it. Deanna and Ashley work together at Blue Duck Agency, and they also host the Ducks Unplugged podcast. Their conversations include marketing, leadership and difficult work situations... but they also debate bangs, bar soap and whether ketchup belongs on eggs.

That combination is not hurting their credibility. It is helping people understand who they are.

Their clients listen and tell them, “You sound exactly like you do when we work with you.” That is a pretty powerful compliment because it means there is no disconnect between the brand and the actual experience.

They are not performing professionalism. They are showing people what it feels like to be in the room with them.