Interview Connections Podcast

Leveraging Podcasting to Reflect Your Company Culture

Listen to our feature on the Interview Connections Podcast.

Overview

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn’t just a show about marketing; it’s a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

What we cover

• Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things

• The insight that changed how Jess sees their show: it’s not that the podcast shaped their culture, it’s that it mirrors it

• How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could

• The basement studio story and why a corner of Ashley’s son’s toy room beats a professional studio

• Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles

• Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle

• The dream client Deanna is absolutely going after (hint: it involves online dating)