Episode 48 - Membership Madness: Unplugged

Does every brand really need a membership?

The answer is NO.

We’re professional membership geeks so we definitely have opinions.

In this one we break down:
✅ The difference between memberships, subscriptions, and loyalty programs
✅ Which membership programs are not working and why
✅ The rising trend of “membership everything” in 2026
✅ A round of The Membership Draft — where we play matchmaker between brands and membership ideas

Plus, Deanna learns what a Kölsch is. Cheers to that 🍻